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For the first time in history, NBC has agreed to share video of the 2016 Summer Olympics. Snapchat will set up a dedicated channel that will be curated by BuzzFeed. The plan is that Snapchat will create stories from the content provided by NBC, fans and athletes. According to Gary Zenkel, president of NBC Olympics, Snapchat "really effectively reaches a very important demographic in the United States, and is very important to our efforts to assemble the large, massive audience that will show up to watch the Olympic Games."  Snapchat has not been shy about wanting to cover other major events like the Oscars and Super Bowl. This current merger hopefully will set the stage for those partnerships in the future.

NBC has also been courting Facebook and Twitter but NBC will not allow livestream of the events to appear anywhere but NBC's own feed. This is making the talks a little more challenging, especially, since Twitter has already shown they are willing to pay a premium for other major events including 10 Thursday night NFL games in this upcoming season.

Snapchat hosts many Discover channels including National Geographic, ESPN, and BuzzFeed; however, their live stories are the ones that are most popular. For example, the Super Bowl stories on Lady Gaga getting ready before signing the national anthem and the Denver Broncos celebrating their win in the locker room were both heavily watched. According to Snapchat, users watch 10 billion videos every day on the app, and they can also submit content for stories. Said Matthew Henick, head of development for BuzzFeed (a recent investment recipient of $200 million from NBCUniversal), they "are not necessarily glued to their televisions anymore, and Snapchat is something they check in with multiple times a day."


Posted: Monday, May 09, 2016 11:03 AM by Dean's Team
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