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TECHNOLOGY TIPS - COULD CASSETTES BE COMING BACK?

I'm a little old school at times so when I found out that cassettes are making a comeback I had to investigate this a little more. As someone who grew up during the time when you created your own mix tape from multiple tapes or direct from the radio, I couldn't resist the nostalgia.

Utilizing equipment from 1970, National Audio Company is starting to see an uptick in requests for classic hits on cassette. Several pieces of equipment have been re-purposed to accommodate the needs of the company. For example, a cigarette machine from 1930 that once packaged a pack of cigarettes is now packaging the completed cassette tape box.

According to the owner, Steve Sepp, "They'll hear the warmth and the presence in an analog recording that you will not hear in a digital recording." The sound is the reason he believes that many people are ordering from his company globally. Sepp also states, "We attribute our success, as I often say, to stubbornness and stupidity."

The term for this resurgence away from streaming music is called cassette culture or cassette underground. It's a direct reaction to digital streaming with new and emerging artists. While you still need the proper equipment to listen to your cassettes, there are new labels that are producing their music via tape, including Burger Records, Gnar Tapes and Memorials of Distinction.

You're going to need that No. 2 pencil though if your tape gets caught in a machine and needs to be rewound.

CATHY MALLERS & DEAN'S TEAM CHICAGO

Posted: Tuesday, November 10, 2015 2:11 AM by Dean's Team
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