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TECHNOLOGY TIPS – WEBSITE DATA MADE FRIENDLY

Whether you are a small business, independent contractor, or have a website for personal use, being able to accurately analyze visitor behavior and campaign metrics can seem daunting. How often do you look over the data? Daily? Weekly? Monthly? When was the last time you initiated change based on that data to improve your website's traffic?

Many of the tools and services built for observing analytical data for website visitor activity were developed by technical people for use by technical people, and are not known for their general user-friendly results. Now might be the time for SiteApps, a service that is specifically focused on helping small businesses evaluate their Google Analytics information without requiring a degree in Web development. The company offers many Web widgets and applications that small businesses can add to their site to make it more effective: such as social media audience building tools or payment options.

Besides just providing clear information on how to best sort through the data, SiteApps also recommends which services your company might want to consider using, based on your company's unique and constantly changing analytics profile. For example, a small business might consider adding an app that rewards returning visitors with incentives to become a paying customer every time they come back to the site.

The service, which has been around for about two years and was originally created by Brazilian digital marketing company Predicta, has about 55,000 users so far, according to its own Web site. There is a free version of the service, which covers up to 100,000 monthly page views, weekly analytics and "five active installs" of different SiteApps widgets. Paid plans start at $9.99 per month for daily analytics updates, 20 active installs and 500,000 monthly page views.

CATHY MALLERS & DEAN'S TEAM CHICAGO

Posted: Monday, August 05, 2013 5:00 PM by Dean's Team
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